If you are the CEO of a company and is planning to hire a data management consultant, you have to look at these six steps carefully. If you take them one by one, you will realize that this is not a job to be taken lightly. Choosing the right consultant is crucial for your success. Look at the objectives first, the methodology, the training, the reputation and the cost.
Outline your company goals. Before you can figure out how to manage data types, you have to know what your company does and how it operates. Improve decision making. Create/improve processes and automation. Audiences targeting/creating a buyer profile.
Find a customer profile. It’s important to find out who your target audience is so that you can make correct decisions. Your data management platform will allow you to build/evaluate customer profile for various marketing campaigns. These marketing campaigns can include lead nurturing, event registration, customer database management, lead generation, or product catalogues.
Train your staff. Your team should be knowledgeable about how your data management tools work and what your marketing campaigns are all about. In order to ensure that your marketing campaigns are targeting the right customers, you need to train your staff. This includes your technical team, your hiring team, your support team, and your end users. The data management tools you choose should be properly integrated into your team so that end users don’t need to figure out how to use them. Train your staff about how to use the available tools.
Get a strong data management system in place. Your system must be robust and it should be able to handle large volumes of data. It should be able to make smart choices about what to prioritize, when to make decisions, and how to make decisions. Also, you want to make sure that the system is properly integrated with your data and that everyone involved is properly trained so that everyone is on the same page. A data management system that does not make good decisions will waste your time and resources.
Make sure your data quality is at high standards. You need to have the most up-to-date, highest quality data to run a good marketing campaign. A data management software solution that targets real-time data quality is highly preferable because it allows you to make quick, reliable decisions based on the real-time quality of your data. For instance, your CRM might be tracking sales by salesperson B on sales person A’s order history. But if salespeople B and C are not getting similar orders from A, then you would not make a decision on B to target because A does not have a similar order history with C. But if your CRM targets current sales data quality, then you would make a decision on which marketing team to target, based on historical data from the last 30 days, since this data quality is more accurate.
Use data management tools to automate the process of managing your data. Data management tools, including APIs and datum classes, can be used for anything from managing work orders to track customer relationships. If you can automate the entire data management process, then you will have more time to focus on making more creative decisions.
Manage data sources with automation. You can use an automated data warehouse, for example, to manage your sales, inventory, and purchasing data online. You might also want to use an automated panoply, which is a way to automatically update a single data source for the entire organization at once. This way, your managers and employees do not have to manually access and update data sources. An automated panoply can also help you save money since it will only update once.