By Connor David, Freelance Writer
In any industry, transparency is a key factor for a company’s success. While it can take many forms with different methods of communication, the main objective remains the same. This critical quality goes a long way to establishing trust by building strong bonds that are made to last.
For Riggs Eckelberry, Founder and CEO of OriginClear, transparency is “demonstrably doing what we say we do.” This involves effectively communicating online through CEO weekly briefings with like-minded individuals who seek to increase America’s standard of water. “The first and foremost benefit of these briefings is that they enable transparency and investor confidence,” he says. This is crucial for businesses to connect and establish trust with audiences by fulfilling their commitment to be the best they can be.
While communicating with audiences is essential for companies to succeed, establishing long-lasting relationships is also a journey for companies to accomplish over a long period of time. Eckelberry shares, “We started these Thursday briefings a decade ago as ‘broker calls.’ Over time, we began talking to investors and regular people, since the broker community has become largely obsolete.” To combat the ongoing water crisis, developing the means to connect online and form transparent relationships is a process for companies like OriginClear to always trust in. “Now, we have four years in our archives that represent a consecutive record of our many experiences. This week, we will celebrate the 183rd Water Is The New Gold video briefing!”
As the leader in the self-reliant water revolution, Eckelberry strives to make the most of online tools to connect with investors while also working to improve the growing issues in the water industry. “Online connection is more frequent and dynamic. The main negative is that not everyone likes to connect online so we have a minority of shareholders who really aren’t up to speed on how we’ve been doing,” he says. Despite this, Eckelberry and OriginClear strive to maintain a high level of transparency by prioritizing honest communication to achieve positive results.
While the internet continues to shape the way we interact, online platforms like OriginClear’s CEO weekly briefings help to keep companies authentic and reliable with faithful commitments to their audience. “I don’t think it’s possible to generate up to an hour of high-value content each week and keep secrets. Especially since the audience knows very well that we respond to ALL comments made in the meeting chat,” explains Eckelberry. This is true for any business to create loyalty among strong connections and truthful interactions. “Every single decision taken internally has to be taken with the sure knowledge that I am going to have to explain it to the audience!”
Always looking to give valuable insight, Riggs Eckelberry shares his advice for companies trying to make an impact with an online presence and transparent values. “The first step should be to create a list and write a weekly newsletter. Then, you can easily do a Facebook Watch, and simply talk to the camera. Don’t forget to feed your Facebook, Instagram, Twitter, and LinkedIn pages, making sure someone in your organization responds to the comments!