Linda Facchinetti, CEO, Jump Into Reality
The last two years have been challenging for businesses across all industries in every country. In a matter of weeks, country after country went into lockdown, with companies moving their workers and clients online at an unprecedented rate. Remote working, especially in those first few weeks, had its own issues – many systems couldn’t cope with online demand, secure ways of working had to be found, when at the same time a business as usual approach managed, with the added challenge of having no face to face contact when traditional client relationships are built on this. At Jump Into Reality, just like everyone else, we were faced with these very issues. Here is our advice on how we made the pandemic challenges work to our advantage.
Listen to your clients
When drastically changing the way you work, like we had to do during the coronavirus pandemic, I believe that it becomes even more critical that you genuinely listen to your clients and users. For example, our key market is interior designers. When the pandemic began, we prioritised developing those product features that they considered most valuable to their work, mainly because they could not meet their clients in the physical space. As a result, we made it easy for designers to generate unlimited renders with hyper-realistic features and give them access to an extensive catalogue of 3D pieces of furniture and decoration to simulate the experience of visiting their clients’ physical space. These additional features allowed them to showcase their design ideas to clients seamlessly, communicating effectively in a remote environment and making easy and quick adjustments once they received their clients’ feedback.
Create solutions that work
From the feedback from our designers, we also knew that virtual reality was the best way of delivering hyper-realistic designs and communicating their vision to their clients. However, existing virtual reality solutions require powerful and high-spec computers to work. With so many designers limited to just laptops, we worked at pace to deliver our own algorithm, which we patented worldwide, combining VR with cloud computing, meaning that the magic of virtual reality would be available to everyone with a computer and a stable internet connection. If we hadn’t paid close attention to our users’ needs, we wouldn’t have developed the successful solutions that are now available to designers everywhere!
Respond to trends
A trend that emerged during the pandemic is that we have drastically changed our relationship with indoor spaces. Research shows that we spend 90% of our time inside, with 60% spent in our homes – a number that grew as the pandemic forced us to remain at home. Spending more time at home has affected the global furniture market, which reached $120bn in Europe and the number of interior designers – there are now as many as 400K interior designers in the UK alone. In addition, people realised the importance of beautiful, healthy, and functional spaces by investing more into the right furnishing and décor for working areas. Seeing these trends emerge, we took measures to strengthen our relationship with furniture partners like La Redoute, MADE, Faro Barcelona and many others. Our designers now have access to a wide variety of furniture pieces to make them and their clients’ visions come to life.
Make tech work for you
One of the key factors affecting how productive we are when working remotely is the technology we use. For us, it was fundamental that the tech we used allowed us to interact quickly and securely, with the latter being of paramount importance, especially as we were no longer office-based and using office servers. So how do you access everything? We chose to move to cloud computing, which worked so well that even after returning to the office a few days a week, we continue to work in the cloud.